21 Zero Waste Makeup Brands: Natural, Non-Toxic & Cruelty-Free

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There are so many zero waste makeup brands on the market today.

But which one should you choose? 

This article will share some of the best zero-waste makeup brands that sell non-toxic, vegan, organic, natural, and cruelty-free skin care products.

Don’t worry, we will not recommend products from luxury brands like Dior, because they do test products on animals.

So if you’re looking to try out new beauty products that are safe and have a low impact on the environment, this is for you.

And while you’re here, you might want to check out a one-stop guide to 100+ Best Zero Waste Personal Care Products.

But first, zero waste makeups…

Note: Keep reading after the following table to familiarize what each brand offers.

Zero Waste Makeup BrandsVeganNon-ToxicCruelty-FreePlastic-FreeLink
Antonym Cosmetics
(Top Recommendation)
Yes, although beeswax is used in lipsticksYesYesYesVisit
Besame CosmeticsYes, although beeswax is used in lipsticksYesYesNot EntirelyVisit
Dab Herb MakeupYesYesYesYesVisit
Clean-Faced CosmeticsYesYesYesYesVisit
Sans [ceuticals]Not EntirelyYesYesNot EntirelyVisit
Makeup RevolutionNoYesYesNoVisit
Elate CosmeticsYesYesYesYesVisit
RMS BeautyNoYesYesNot EntirelyVisit
Kjaer Weis CosmeticsNoYesYesYesVisit
Sea Witch BotanicalsYesYesYesYesVisit
Dirty Hippie CosmeticsYesYesYesYesVisit
Eco Minerals YesYesYesNot EntirelyVisit
Organic Family ProductsYesYesYesYesVisit
Everyday MineralsYesYesYesNoVisit
Plant MakeupYesYesYesYesVisit
100% Pure Natural CosmeticsYesYesYesYesVisit
NEEK Skin OrganicsYesYesYesNot EntirelyVisit
SAPPHO New ParadigmYesYesYesNot EntirelyVisit
Urban DecayNoYesYesNoVisit

1. Antonym Cosmetics


Antonym Cosmetics has a wide range of eco-friendly and non-toxic beauty products that are certified by ECOCERT.

ECOCERT is one of the leading and most trusted entities in the certification of natural and organic cosmetics.

This means that Antonym’s beauty products are verified to be created and produced using the highest quality ingredients while upholding high environmental standards. 

Is Antonym Cosmetics a Vegan Makeup Brand?Most of Antonym Cosmetics products are vegan. The only non-vegan ingredient Antonym Cosmetics uses is the beeswax in lipstick.
Are Antonym Cosmetics Products Chemical-Free?Antonym Cosmetics products are not 100% chemical-free, but they are free from parabens, sulfates, artificial fragrances, and other known harsh chemicals.
Are Antonym Cosmetics products Cruelty-Free?Yes, Antonym Cosmetics is cruelty-free. Their products have not been tested on animals. They are Leaping Bunny certified.
Are Antonym Cosmetics product containers plastic-free?Antonym Cosmetics packaging containers are made from Bamboo (bamboo is eco-friendly and sustainable), and the packaging is made from either recycled or FSC-certified paper.

2. Besame Cosmetics


This low waste makeup brand needs no further introduction as it is very popular among eco-conscious beauty product shoppers.

Besame sells some of the best zero waste products for eyes, face, lips, and nails.

Is Besame Cosmetics a Vegan Makeup Brand?Besame Cosmetics are mostly vegan. All of Besame Cosmetics products including makeup powder, Black and Brown Cake Mascara, Cream Rouges, are vegan. The only products that are not considered vegan are their classic color lipsticks and mascaras which contain beeswax for texture.
Are Besame Cosmetics Products Chemical-Free?Besame Cosmetics are made of natural ingredients and are free from gluten, paraben, phthalates, formaldehyde, and other harsh chemicals.
Are Besame Cosmetics products Cruelty-Free?Yes, Besame Cosmetics products are cruelty-free. The company does not conduct test on animals and they are certified by PETA.
Are Besame Cosmetics product containers plastic-free?Besame Cosmetics is not entirely plastic-free. They offer refills packaged in recyclable paper envelope for their powdered cosmetics, while its other products are filled in plastic packaging.

You might also like to know that Besame is a woman-owned and operated company, and all its products are made locally in California.

3. Dab Herb Makeup


Dab Herb is a vegan makeup store that sells natural and organic cosmetics.

Is Dab Herb Makeup a Vegan Brand?Dab claims to be vegan, though they are not verified or certified by relevant third-parties.
Are Dab Herb Products Chemical-Free?Yes, the ingredients used in Dab Herb products are free from palm oil, glycols, alcohol, silicones, parabens, and heavy metals. Though the brand is not USDA certified organic, majority of the ingredients used are USDA certified food-grade and organic.
Are Dab Herb products Cruelty-Free?Yes, Dab Herb is a cruelty-free brand and they are certified by crueltyfreeinternational.org.
Are Dab Herb product containers plastic-free?Dab Herb don’t use any polypropylene, plastic, or microfiber fillers on their products. From product packaging (glass or tin), to the mailers (paper), to shipping materials, everything from Dab Herb is completely plastic-free.

4. Clean-Faced Cosmetics


Clean-Faced Cosmetics is a one-man (to be exact, a woman) operation. It sells completely vegan makeup and skincare products.

They use various natural, organic, and sustainable materials to create their line of beauty and skincare essentials.

Is Clean-Faced Cosmetics a Vegan Brand?According to Ethical Elephant, Clean-Faced Cosmetics products are vegan, but they are not certified by any known 3rd-parties like vegan.org or BeVeg.
Are Clean-Faced Cosmetics Products non-toxic?Yes, Clean-Faced Cosmetics products are non-toxic, although it cannot guarantee any cross-contamination.
Are Clean-Faced Cosmetics Cruelty-Free?Clean-Faced Cosmetics claimed to source cruelty-free suppliers in the US, but their products and brand are not certified cruelty-free.
Are Clean-Faced Cosmetics product containers plastic-free?Clean-Faced Cosmetics products come in reusable metal tins or biodegradable packaging to help reduce plastic waste.

All their product labels are also printed on recycled paper using eco-friendly, non-toxic ink.

5. Sans [ceuticals]


Sans [ceuticals] specializes in making low waste hair and skincare products.

And while they only have a smaller product line, their products are free from animal testing, artificial colors, or bleaches.

Sans [ceuticals] products also don’t contain artificial fragrances, aluminum, sulfates, and other common harsh ingredients found in most cosmetics.

All their ingredients are also 100% biodegradable, so they don’t end up polluting water systems and from sustainable resources.

But that’s not all!

This company’s manufacturing processes were developed in consultation with an Environmental Science professor to ensure the environmental soundness of their ingredients and packaging.

They use recyclable aluminum foil tubes, and their packaging comes in PET, BPA-free, food-grade plastic. 

Sans [ceuticals] also ships their products via sea freight (wherever possible), and they use vegetable dyes for all print materials.

6. Axiology


This is a 100% vegan and cruelty-free makeup line that you should check out.


Axiology only uses organic ingredients that are sustainably sourced to create its beauty products.

They have an extensive range of beauty products, but one of their best-sellers is the 3-in-1 balmies; they’re like crayons that you can use to color your eyes, lips, and cheeks. 

Axiology product boxes are recyclable, compostable, and made from 100% recycled paper waste.

You also won’t find any palm oil in Axiology products since palm oil has been one of the causes of deforestation and destruction of habitat.

Moreover, Axiology’s lipstick tubes are made of 50% Post-Consumer Recycled Plastic.

7. Makeup Revolution


Makeup Revolution’s mission is to develop cosmetics and skincare products for every skin tone and every budget.

But more importantly, it is on this list of the best zero waste makeup brands because Makeup Revolution only uses non-toxic, vegan, natural, or organic ingredients. 

Moreover, everything Makeup Revolution produces is cruelty-free and always has been. 

This company is certificated by PETA and never allows animal testing at any stage of development for both ingredients and final products. 

From low waste makeup kits to lipsticks, you should give this brand a try.

8. Elate Cosmetics


Elate Cosmetics is a 100% vegan, cruelty-free, and gluten-free skincare and makeup brand.

They have an impressive line of zero waste cosmetics from concealers to lipsticks made primarily with organic and Fair Trade ingredients.

Fair Trade is a global movement that promotes social, ethical, and sustainable material sourcing and product manufacturing.

Elate Cosmetics also uses sustainable and easily recyclable materials like aluminum, glass, bamboo, and seed paper for storing products like foundation, mascara, and blush.

Although, they still have a few products that come in recyclable plastic.

Elate Cosmetics is also a B Certified company, which means they are one of the businesses that meet the highest verified social and environmental performance, transparency, and accountability standards.

You would also love to know that Elate Cosmetics plants a tree for every product you order from them.

9. RMS Beauty


RMS Beauty is dedicated to transforming the way women use makeup, and it’s about more than simply using certified organic and toxic-free ingredients.

Even though they are already very popular among consumers, RMS still made a solid effort to lessen the impact of their products on the environment.

RMS uses recycled glass pots and boxes made from recycled fiber for many of its products.

Moreover, they also manufacture their beauty and skincare line using 100% wind power. 

Except for their mascara, all RMS products are non-GMO, soy-free, and gluten-free.

One of the company’s best-selling products is its line of “Un” concealers, creams, and powders. 

RMS Beauty products, as well as the individual ingredients themselves, are not tested on animals.

10. ILIA


ILIA is a famous makeup brand for eco-conscious consumers.

Besides their superior beauty product lines, ILIA also strives towards more sustainable packaging through the use of recycled aluminum, glass components, and responsibly sourced paper.

And while they do still use plastic on many of their products, they partnered with TerraCycle and offered a take-back program for all their containers. 

You can mail in up to five empty ILIA beauty product containers per month, and they will recycle them.

ILIA is even willing to accept plastic containers of makeup and beauty products from other brands!

What a noble thing to do, right?

And did we mention that the company only uses clean ingredients (as much as possible) for their products?

ILIA beauty and skincare products are also free from parabens, gluten, sulfates, and other harsh chemicals that can harm your health and pollute the planet.

However, some of their products are not vegan, although all are cruelty-free.

11. Kjaer Weis Cosmetics


This company’s beauty products are free from any harsh substances that harm you and the environment. 

However, while Kjaer Weis products are non-toxic and cruelty-free, not all are vegan, as some contain beeswax.

Nevertheless, Kjaer Weis only uses sustainable and certified-organic ingredients that are hand-selected for best quality.

They also source their ingredients from ethical partners that they work with very closely.

Kjaer Weis’s commitment to the environment also extends beyond non-toxic ingredients to refillable, recyclable, and recycled packaging.

Their product shipping materials are also 100% recyclable, compostable, and sourced from FSC-certified materials, and printed with water-based ink. 

12. Sea Witch Botanicals


Sea Witch Botanicals aims to keep the world’s ocean healthy by providing you with quality body products that are good for you and the environment. 

All of their formulas are handmade using 100% natural, plant-based, vegan, and cruelty-free ingredients.

Not only that, but they also use plastic-free containers and packaging for all their beauty products.

And aside from zero waste beauty products, Sea Witch Botanicals also sells other zero waste bathroom products.

Sea Witch Botanicals is also a certified B Corp and a member of the 1% for the Planet organization.

Members of 1% for the Planet commit to donating at least 1% of annual revenue to approved environmental non-profits.

13. Dirty Hippie Cosmetics


This zero waste makeup brand sells a wide range of plastic-free beauty products.

Some Dirty Hippie Cosmetics’ best-selling zero waste makeup and beauty products include zero waste foundation, mascara, blemish cream, liquid eyeliner, eyeshadow, blush, lipstick pots, and primer.

All their products are also 100% cruelty-free and vegan.

Dirty Hippie Cosmetics guarantees that no slave or animal labor is used to produce any of their ingredients and manufacture their products.

The company also uses recycled paper (which can be composted) for product packaging; otherwise, they use aluminum tins and glass bottles.

And to further reduce waste, they also accept refills for all their full-sized, tin and bottled products within Australia.

Besides zero waste makeups, Dirty Hippie also sells one of the best zero waste deodorants!

14. Eco Minerals 


This zero waste makeup brand offers quality beauty products made only with ethically sourced, pure minerals and botanicals.

Eco Minerals also makes their cosmetics without any animal byproducts, so all their products are independently certified by CCF and PETA.

They are also guaranteed to contain no fillers, parabens, chemical preservatives, palm oil, artificial dyes, and colorings.

Eco Minerals have a wide range of zero waste makeup options, including BB cream, primer, foundation, blush, eye shadows, and even vegan brushes.

The company also has an excellent line of eye shadow as well as highlighters, so you’re bound to find something that suits you!

Eco Minerals makeups and cosmetics are shipped in biodegradable packaging, and the company also offers eco refills.

15. Organic Family Products


Are you looking for a plastic-free makeup applicator?

Organic Family Products sells one of the best all-natural powder and blush brushes.

It is the perfect companion for your zero waste foundation, blush, bronzer, and minerals. 

This non-plastic makeup applicator is made with sustainable bamboo with super soft fluffy goat hair.

So, yeah, it is low waste and eco-friendly but not entirely vegan.

Nevertheless, it can be a good starter zero waste makeup accessory for anyone who wants to reduce plastic use and waste.

16. Everyday Minerals


This zero waste makeup brand has a good collection of natural and eco-friendly beauty products for the face, lips, and eyes.

They sell 100% vegan and vegetarian beauty products handcrafted using ethically sourced, natural and cruelty-free ingredients.

Everyday Minerals has never participated in the activity of animal testing on their ingredients and or finished products.

They also made it their principle not to do business with any supply chain that participated in the act of animal cruelty.

Some of the Everyday Minerals’ best sellers include concealers, color correctors, primers, and bronzers.

They also sell eco-friendly makeup brushes made of bamboo and other sustainable materials.

17. Plant Makeup


Plant Makeup is an artisanal apothecary formulated skincare handmade with natural ingredients.

And as the name suggests, all products are 100% plant-based and cruelty-free.

On top of this, the ingredients are also locally sourced, non-GMO, and organic, and each Plant Makeup product doesn’t contain parabens, dyes, mineral oils, and harsh chemicals.

Plant Makeup sells a wide range of natural beauty and skincare products, including makeup, hair care, lip tints, and more.

The company also uses eco-friendly shipping packaging made of recycled cardboard boxes.

18. 100% Pure Natural Cosmetics


This eco-friendly cosmetics brand sells a wide range of natural and organic beauty products.

100% PURE adheres to strict purity standards to ensure that their products will never contain harsh or toxic ingredients.

For instance, they source their coloring pigments from natural fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes.

They also don’t test their ingredients and products on animals, and the company vowed their products would remain certified cruelty-free.

Moreover, 100% PURE is currently working on multiple projects intending to improve the lives of humans and animals across the globe. 

Some of their partners include Leaping Bunny, Trees.org, Keep Child Alive, PETA, the American Cancer Society, and more.

Among 100% PURE’s best-selling products include eye shadows, creams, primer, masks, and liners.

19. NEEK Skin Organics

NEEK-Skin-Organics-Zero-Waste-Lipsticks (1)

At NEEK Skin Organics, ethics and a strong sense of responsibility for people, animals, and the planet plays a central role.

This is why NEEK is proudly an all-vegan, all-natural, and cruelty-free makeup and beauty products brand.

Moreover, the company only works with ingredients that are sustainable-sourced and certified organic.

NEEK Skin Organics has a wide range of natural vegan lipsticks, facial serums, and other skincare products.

Their lipstick tubes are made from bamboo, and they ship orders in plastic-free packaging.

20. SAPPHO New Paradigm

SAPPHO-New-Paradigm-Organic-Cosmetics-Brand (1)

This zero waste makeup brand sells some of the more affordable eco-friendly beauty products on this list.

Some of their best-selling products are their organic foundations, eye shadows, and blushes.

SAPPHO New Paradigm is a women-led, vegan, and organic cosmetic brand based in Canada.

Their products are created with certified organic ingredients, ECOCERT-certified minerals, infused with phytonutrients, and tested to be free of known carcinogens and endocrine disruptors.

And that’s not the end of it!

All of SAPPHO New Paradigm’s makeups and beauty products are certified vegan and cruelty-free by PETA.

The company is also currently developing its sustainable cosmetic packaging using lightweight metal, biodegradable plastic, and recyclable glass.

21. Urban Decay


This ethical makeup brand has a wide range of beauty products for your face, eyes, and lips.

However, Urban Decay is most well-known for its Naked collection, which includes twelve different eye shadow palettes.

What makes this brand popular to conscious consumers is because of their commitment to making as many vegan products as possible.

As you may already know, vegan and plant-based lifestyle has a lot of environmental benefits.

Urban Decay’s vegan formulas are also 100% cruelty-free and paraben-free, sulfate-free, and phthalate-free.

Without a doubt, this brand is one of your best options if you’re looking for zero waste makeup products that are cruelty-free. 

What are zero waste makeup and cosmetics?

The term “zero waste” is often used to refer to products, practices, and lifestyles that aim to reduce and eventually send zero waste to landfills and incinerators.

In the case of zero waste makeups, these are makeups that, in one way or another, help reduce waste and pollution.

How much does zero waste makeup cost?

As you can see on this list, most zero waste makeups are typically priced the same as conventional makeup brands – only they are more eco-friendly and safe to use.

Are zero waste makeups worth it?

Switching to zero waste makeup and beauty products is a good start for anyone who wants to minimize the environmental impact of their makeup routine.

Zero water beauty products are made with natural, organic, and sustainable materials.

Many of them are also cruelty-free, vegan, and safer for the environment. 

Hence, using zero waste makeups and other zero waste personal care products is not only good for the planet but better for your skin too!

Final Thoughts on Zero Waste Makeup Brands

As you now know, there are so many eco-friendly and zero waste makeup brands that will give your skin the perfect colors and glow with minimal impact on the planet.

But we would like to hear from you too.

Which of the zero waste makeup brands above would you want to try first?

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